Ads Will Soon Invade Your Snapchat Chat Tab

If you\’re not a fan of all the ads you see when using Snapchat, we have some bad news for you. Snapchat is putting ads in the Chat tab for the first time.

Say hello to sponsored Snaps

Sponsored Snaps from advertisers will be in your Chat tab right alongside your friends\’ messages. Thankfully, you\’ll be able to distinguish them from regular messages.

If a sponsored message hasn\’t been opened, it will eventually disappear from your Chat tab. When opening an ad, you can reply to it or open a link to learn more. The launch partner for those ads is Disney.

Snap Map will be home to even more ads, more precisely Promoted Locations. This will allow national brands to display all of their locations on the map feature. Taco Bell and McDonald\’s will be launch partners for those ads.

None of these ad types are showing up in my Snapchat yet. But I suspect it won\’t be long before that happens.

Do we really need social media ads

Ads and social media go hand in hand in the current landscape, for better or for worse. You don’t have to go far to see ads on any of the major social media networks like Facebook, Instagram or X. But how far is it okay to go?

Dealing with ads in Snapchat’s chat tab is a big hassle. Although they will look different from the actual messages from my friends and family, I’m still not that thrilled. If I want to read an inbox with ads, I’ll just go straight back to my personal email inbox.

While Snapchat continues to incorporate ads into its app, I suspect its long-term goal is to ultimately attract more users to the Snapchat+ subscription offer. Subscribers can currently unlock several features to improve the Snapchat experience and not see Story or Lens ads.

If you want to free yourself from Snapchat, be sure to take a look at the Locket app. This app is a simple and easy way to share photos with others. It’s a great alternative to Snapchat. After this latest development, I\’m seriously considering a change.